Are you making any of these common mistakes when you sell on Etsy? If so, you may be losing out on potential sales.
In this article, I talk about five of the most common mistakes Etsy sellers make and how you can avoid them and keep your sales going strong.
Let’s take a look…
1. You’re not using keywords effectively.
When potential buyers search for items on Etsy, the site uses an algorithm to match them with relevant listings. So it’s important to include relevant keywords in your titles, descriptions, and tags so your items come up in relevant searches.
However, don’t stuff your keywords in there just for the sake of it, as this will make your listing look spammy and could actually hurt your chances of being found. Use keywords sparingly and only if they’re relevant to the items you’re selling.
2. Your photos are not high quality.
The photos you use with your listings are important. They’re often the first thing potential buyers will see. So you need to make sure they’re good quality. This means using clear, well-lit photos that accurately represent the items you’re selling.
If you’re not a professional photographer, that’s okay. There are plenty of resources out there that can help you take great photos, even with a basic camera. Plus, you can also use professionally made product mockups and then upload your designs to the mockups so they reflect your actual offerings.
3. You’re not offering free shipping.
Free shipping is becoming more and more common, especially among Etsy sellers. In fact, many buyers now expect it. So if you’re not offering free shipping on your items, you could be losing out on potential sales.
There are a few ways to offer free shipping while still making a profit. You can either raise your prices slightly to cover the cost of shipping or you can build the cost of shipping into your products’ prices. Whichever option you choose, make sure to be clear about it in your listing so buyers know what to expect.
4. You’re not being responsive to your customers’ messages.
If a potential buyer contacts you with a question about an item, it’s important to respond quickly. If you take too long to get back to your customers, they may lose interest and move on to another listing.
The best way to stay on top of messages is to check your Etsy inbox regularly. You can also set up email notifications so you’re alerted as soon as you receive a new message. As a rule of thumb, you should aim to respond to all new messages within twenty-four hours.
5. You’re not offering discounts or promotions.
Discounts and promotions can be a great way to attract buyers and encourage them to purchase from you. If you’re not currently offering any discounts or promotions, consider doing so in the future.
Just be sure to choose your discounts and promotions carefully so you don’t end up losing money in the process.
These are just a few of the most common mistakes sellers make on Etsy. By avoiding these mistakes, you’ll be well on your way to increasing your sales and making your business a success.
I hope you found this post useful! If you can think of any other common mistakes sellers make on Etsy and how they can avoid them, leave a comment below! And if you enjoyed this post, please share it with your friends and followers.