Etsy is an online selling platform that allows users to sell handmade or vintage items, as well as craft supplies and unique print-on-demand items.
One of the most important aspects of selling on Etsy is creating listings that are eye-catching, informative, and optimized for the Etsy search engine.
Creating a great listing on Etsy requires attention to detail and a willingness to invest some time in crafting things like high-quality product photos and descriptions. Below, I talk about the top elements that make up the anatomy of a great Etsy listing.
Let’s take a look…
Great product photos
The first thing potential buyers will see when they land on your listing is the photos, so you want to make sure they’re good ones! Make sure the photos are clear and in focus and that they show the products from various angles.
If you’re selling a physical product, consider using lifestyle photos that show the item in use. This can help potential buyers envision themselves using the product and better understand its value.
Concise, keyword-rich titles
Your listing title is another one of the first things potential buyers will see when they’re doing a search on Etsy. So you want to make sure your titles are clear, concise, and include relevant keywords.
Think about what someone might search for if they were looking for a product like yours and use those keywords in your title. Keep in mind that Etsy only allows 140 characters in the title, so you’ll need to be brief.
Compelling descriptions
Once potential buyers have clicked through to your listing, you’ll want to make sure your product descriptions are well-written and compelling.
Your descriptions should be clear and concise, but also provide enough detail that potential buyers understand exactly what they’re getting. Be sure to include any relevant keywords, as well as information about materials, dimensions, shipping, etc.
Here are some additional tips for writing great Etsy product descriptions:
– Use the active voice
– Write in the first person
– Keep it concise
– Use keywords wisely
– Appeal to the senses
Relevant tags
Etsy uses tags to help buyers find the right items when they’re doing a search. So it’s important to include relevant tags in your listings.
You can have up to 13 tags on Etsy, so use them wisely! Think about what someone might search for if they were looking for a product like yours and include those keywords as tags.
Transparent shop policies
When potential buyers are considering making a purchase from your shop, they’ll want to know what your policies are around things like shipping, returns, and cancellations.
Be sure to include this information on your Etsy shop page and/or in the individual listing descriptions. The more transparent you can be about your policies, the more likely people are to feel comfortable buying from you.
If you take the time to create listings that are informative, well-written, and visually appealing, you’ll be well on your way to success on Etsy.
I hope you find this post useful. If you have any other tips to share about how to create a fantastic Etsy listing that leads to lots of sales, please leave a comment below. And if you enjoyed t